YouTube email update sent to customers notifying them of subscription price increase starting May 30th, 2026. Below is a screenshot of the email.
The individual plan is increasing from $13.99 to $15.99 and the Family plan from $22.99 to $26.99 in the US.
Here is what YouTube had to say about the price hike;
Thank you for being a YouTube Premium member. We hope you are enjoying your YouTube Premium benefits, including ad-free and downloadable videos, background play, and uninterrupted access to over 100 million songs with the YouTube Music app.
To continue delivering great service and features, we’re increasing your price to $15.99/month. We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.
You will see the change reflected on your May 30, 2026, billing date.
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